HONG KONG: Apple Inc is preparing to open its first store in Hong Kong this quarter at the International Finance Center Mall amid a surge in China sales.
Carolyn Wu, a Beijing-based spokeswoman for the electronics maker, declined to specify a date beyond saying it will happen this quarter. The AppleInsider blog reported earlier that the store would open September 24.
Sales in the China region, including Hong Kong and Taiwan, were "key" to Apple's third-quarter results, surging sixfold to $3.8 billion in the period, Chief Executive Officer Tim Cook said in July before he was promoted from chief operating officer. Apple is just "scratching the surface" of the opportunity in China, he said at the time.
The IFC commmercial complex, developed and owned by Sun Hung Kai Properties Ltd and Henderson Land Development Co, includes the 88-story IFC 2 office tower. It's located in Hong Kong's Central shopping and business district.
Apple, which didn't open its first store in China until 2008, now has two stores each in Beijing and Shanghai. Those four stores generate, on average, the company's highest traffic and highest revenue, Chief Financial Officer Peter Oppenheimer said in January.
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